Main Article Content
Abstract
This paper aims to discuss how the role of media globalisation shapes Malaysian consumers to show their Muslim identity while the international class of regional crisis happens or even reaches Malaysia. One of the events which have always been in the radar is the conflict between Israel and Palestine. It has been a focus worldwide on Gaza after the Tufan al-Aqsa started on 7 October 2023. The media has exposed the issue from different perspectives, including those who support or accuse Hamas in this recent conflict. However, Hamas is still being labelled as a terror organisation by the West. This article will choose McDonald’s and HP as examples to discuss why the boycott campaign against McDonald’s but not HP products, gain support from the people soon after the outbreak of the Gaza conflict in 2023. This is especially how media globalisation accelerated the fast-growing boycott campaign in Malaysia.
Keywords
Article Details
Copyright (c) 2025 Journal of Al-Tamaddun
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
By submitting manuscripts to the Journal of Al-Tamaddun, authors agree to transfer copyright to the journal. However, authors may republish their work or grant others permission to republish it; in which case it should be accompanied by a proper acknowledgment that the work was originally published in the Journal of Al-Tamaddun. The journal adopt CC-BY-NC licence which authors may also share and distribute their article anywhere of non-commercial website, social media and repositories immediately on publication.
Authors may also reuse the Abstract and Citation information (e.g. Title, Author name, Publication dates) of their article anywhere at any time including social media such as Facebook, blogs and Twitter, providing that where possible a link is included back to the article on the journal site.